In the latest episode of “The HJ Show,” hosted by Harsh Joshi, a dynamic conversation unfolded with the co-founders of NuRaSoi, Chandan Malu and Komal Patel. The duo shared their inspiring journey of building a brand that bridges the gap between taste and health while ensuring affordability and accessibility.
The Birth of NuRaSoi
NuRaSoi, derived from the name “Nutri Rasoi Foods,” symbolizes nutrition and culinary creativity. Their flagship brand, VYNDO, encapsulates their vision of “Winning by Doing” and introduces the tagline “The Energy Snacks.” It represents their mission to deliver energy-packed, wholesome snacks that align with India’s growing emphasis on fitness and health.
The Snack Dilemma
In modern lifestyles, snacking often takes a backseat in terms of nutritional value. The market is flooded with unhealthy options made from palm oil, refined flour, and excessive additives. On the other hand, healthier alternatives are typically expensive and less accessible. This disparity fueled NuRaSoi’s mission to create snacks that are healthy, affordable, and tasty, redefining the Indian snacking culture.
Innovations in Healthy Snacking
NuRaSoi’s product line includes traditional favorites like khakhra and bhakri, reimagined with modern nutritional needs. By incorporating protein-rich and millet-based ingredients, they ensure a balanced start to the day. Their upcoming innovations, such as baked soya sticks and puffed snacks, aim to eliminate unhealthy fats while preserving the flavor and crunch.
Expanding Reach and Impact
NuRaSoi operates with a dual offline and online strategy, ensuring their products are available across diverse platforms, from local tea stalls to corporate vending machines. With a presence in over 1,700 stores across multiple states, they also cater to international markets, including Canada and the U.S., emphasizing their commitment to making Indian healthy snacks a global phenomenon.
Empowering Women Through Nu-Naari
The co-founders also introduced their unique initiative, “Nu-Naari,” empowering women to become brand ambassadors within their communities. This model not only provides a source of income for women but also creates an authentic feedback loop for product development.
A Vision for the Future
NuRaSoi’s vision extends beyond business success. Their focus is on promoting health as a right for every individual, irrespective of socio-economic status. By leveraging affordability, accessibility, and innovation, they aim to revolutionize the Indian snacking industry.
Conclusion
As Harsh Joshi aptly concluded, NuRaSoi exemplifies the perfect balance of health, taste, and affordability. Their journey is a testament to how purpose-driven entrepreneurship can redefine industries and create lasting impact.
