In a captivating episode of The HJ Show, host Harsh Joshi sat down with Lajja Sa Brahmbhatt, the visionary founder of Neera Naturals, a skincare brand committed to revolutionizing the industry with chemical-free and organic products. The insightful discussion covered a range of topics, including the importance of natural skincare, the harmful effects of commercial soaps, government funding opportunities for startups, and strategies for effective distribution in the organic skincare industry.
The Birth of Neera Naturals: A Journey Towards Chemical-Free Skincare
Lajja’s journey into the skincare industry was deeply personal. Like many people, she struggled with finding products that were truly natural and free from harmful chemicals. Her realization of the widespread presence of artificial additives in mainstream skincare brands led her to create Neera Naturals, a brand dedicated to providing safe, effective, and organic skincare solutions.
She explained how Neera Naturals is built on the philosophy of purity, sustainability, and effectiveness. “What we put on our skin gets absorbed into our body. It’s important to be mindful of the ingredients in skincare products,” she emphasized. Her brand focuses on crafting products that nourish the skin while being environmentally friendly.
Are Commercial Soaps Harming Your Skin? The Harsh Reality
One of the most eye-opening revelations in the podcast was the discussion on the impact of commercial soaps on our skin. Lajja highlighted that most commercial soaps contain harsh chemicals such as sulfates, parabens, and artificial fragrances, which strip the skin of its natural oils, leading to dryness and irritation.
She shared insights into how natural alternatives, such as the soaps offered by Neera Naturals, are enriched with essential oils and organic ingredients that promote skin health rather than damage it. “People often overlook the long-term effects of what they use daily on their skin. Switching to organic soaps can make a visible difference,” she explained.
The Power of Bath Salts: Unlocking Skin Health Benefits
A particularly interesting segment of the discussion was about the benefits of bath salts. Lajja explained how bath salts infused with essential minerals can help detoxify the skin, improve circulation, and promote relaxation. “Bath salts are not just for luxury—they play a crucial role in skincare by helping remove toxins and soothing muscles,” she noted.
Neera Naturals offers a variety of bath salts designed to enhance skin health naturally. Lajja encouraged listeners to incorporate them into their self-care routine for holistic wellness.
Startup Success: How Government Funding Can Help Entrepreneurs
For aspiring entrepreneurs, one of the biggest challenges is securing funding. Lajja shared valuable information on how government initiatives like Make in India support startups. She emphasized that many new business owners are unaware of the grants and subsidies available to them.
She detailed her own experience of navigating the funding process and advised entrepreneurs to explore government-backed financial assistance. “The government wants to support startups, especially those that focus on sustainability and innovation. If you have a strong vision, there are resources available to help you grow,” she said.
Her insights on business growth and securing government funding were particularly beneficial for startups looking to establish themselves in the competitive market.
Distribution Strategies for Organic Skincare Brands
Another key topic discussed in the episode was the importance of an effective distribution strategy. Lajja shared her approach to reaching customers, emphasizing the role of e-commerce, social media, and strategic partnerships.
“The skincare market is evolving, and customers today prefer brands they can trust. Transparency, quality, and a strong online presence are crucial for success,” she shared.
She also discussed the benefits of collaborating with retail stores and online platforms to expand the reach of organic skincare brands. “A combination of direct-to-consumer sales and partnerships with ethical retailers is the key to growth in this industry,” she advised.
Lessons from Lajja’s Entrepreneurial Journey
Toward the end of the episode, Harsh asked Lajja about her biggest lessons as an entrepreneur. She highlighted the importance of resilience, adaptability, and continuous learning. “Building a brand takes time and patience. The key is to stay true to your vision and keep innovating,” she said.
Her journey with Neera Naturals is an inspiring example of how passion and dedication can lead to success in the skincare industry.
Final Thoughts: Why You Should Listen to This Episode
This episode of The HJ Show is a must-watch for anyone interested in organic skincare, entrepreneurship, and business growth. Whether you’re a skincare enthusiast, an aspiring entrepreneur, or someone looking for insights into government funding for startups, Lajja’s expertise and experiences offer valuable takeaways.
For more such inspiring conversations, don’t forget to subscribe to The HJ Show and stay tuned for upcoming episodes that feature industry leaders, entrepreneurs, and experts sharing their knowledge and experiences.
Watch the full episode on Youtube
